About Emma


Hello I'm Emma,

Leicester born and bred, young entrepreneur and owner of The Bloom Project.

At the beginning of 2018 I was fortunate enough to receive funding for a studio based florist, however I always wanted a florist and plant store, but couldn't find the right spot. Within a week of receiving the funds 57a Queens Road popped up with a 'To Let' sign, fate huh? We renovated the shop, which was previously a beauty salon, in a matter of weeks and opened September 8th 2018.

The shop is a colourful little jungle with a flower fridge taking centre stage, displaying unusual blooms. I consider myself a new age florist and my style is fun, wild and alternative. My dream was to provide cool blooms and plants and share my knowledge and passion with Leicester.

Pop in for a chat any time